To kick off the project, we focused on creating a new logo for the society by revisiting the organization’s roots. We immersed ourselves into U.S. Lighthouse Society’s massive collection of architectural illustrations and photos to discover the organization’s legacy originated in 1789 as the United States Lighthouse Establishment.
We also took an Oregon coast lighthouse tour to visit Coquille River, Umpqua River, Yaquina Bay, Yaquina Head, and even one in Kailua, Hawaii! There were also strong ties of the organization’s past to the United States Coast Guard. Our creative strategy with the logo, colors, fonts, and visual design of the website centered around this history but with a modern twist and vibrant style.