Logo Design Process

Discovery and Research

To begin the logo design process, we’ll ask your company or organization to fill out our Logo Questionnaire. This document will help us to better understand your competition, inspiration, target audience, and design sensibilities. During a kick-off conference call, we’ll discuss the answers you’ve provided. We’ll identify the overall goals and general direction so our team can begin sketching rough design concepts.

A logo is a pivotal and crucial marketing component to your company or organization’s brand. We’ll dive in by researching your competition, your social media outlets, and any existing marketing materials you’re able to provide, like brochures, newsletters, or collateral. We’ll immerse ourselves into your world while using the questionnaire as our creative strategy and reference point.

Sketch to Concept

Ideation is up next where we’ll sketch rough ideas and concepts using pen and paper. This step allows us to openly experiment with a variety of unexpected directions your new logo. We’ll also research many different font and icon pairing options for logo that potentially reflect your brand.

Once our sketches are in a more finalized format, we’ll select some ideas and convert them into a digital format. We will provide three initial digital logo design concepts for review for you to provide feedback. We’ll share the logo concepts with icon and font pairings in both horizontal and vertical orientation in color, and in black and white. After you’ve provided feedback, we’ll spend a few more rounds making revisions to one or two selected concepts.

Approval and Final Format

We’ll schedule another follow-up call to discuss the designs or you can provide feedback. You’ll choose one concept for finalizing and approval. The final approved design will be provided in vector format (.eps) in RGB, CMYK, and black & white color spaces. These various formats are suitable for professional printing or use on your new website.

Call 503-888-1892 or email hello@illusio.com to get started