Discovery and Research
To begin the logo design process, we’ll ask your company or organization to fill out our Logo Questionnaire. This document will help us to better understand your competition, inspiration, target audience, and design sensibilities. During a kick-off conference call, we’ll discuss the answers you’ve provided. We’ll identify the overall goals and general direction so our team can begin sketching rough design concepts.
A logo is a pivotal and crucial marketing component to your company or organization’s brand. We’ll dive in by researching your competition, your social media outlets, and any existing marketing materials you’re able to provide, like brochures, newsletters, or collateral. We’ll immerse ourselves into your world while using the questionnaire as our creative strategy and reference point.
Approval and Final Format
We’ll schedule another follow-up call to discuss the designs or you can provide feedback. You’ll choose one concept for finalizing and approval. The final approved design will be provided in vector format (.eps) in RGB, CMYK, and black & white color spaces. These various formats are suitable for professional printing or use on your new website.