Logo design, custom web design, print design, t-shirt design, and brand guidelines for a federal government food stamp program called CalFresh to help feed low-income families.

We partnered with the Human Services Agency of San Francisco and CivicActions, which provide open and agile digital government services – to create deliverables for the EatFresh brand. For low-income families who use the CalFresh food stamp, EatFresh is free resource for easy to make and affordable recipes that’s accessible from the Web or mobile phone.

The CalFresh Program, federally known as the Supplemental Nutrition Assistance Program (SNAP), helps low-income families by issuing monthly electronic benefits that can be used to buy most foods at many markets and food stores. The CalFresh Program helps to improve the health and well-being of qualified households and individuals by providing them a means to meet their nutritional needs. We were super excited to help these families in need.

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Color Palette

Making it tasty

Custom icons were created to supplement the logo we created for EatFresh. Based on focus group data conducted by CivicActions, there were specific foods the target audience of lower-income families frequently purchased: lettuce, onion, bell peppers, and potatoes. We also built a flexible and vibrant color palette that was used across all print and web mediums to unify the overall branding.