Our Website Redesign Process


Our entire creative process is built around you. From the moment you reach out us, we’re already researching your website, Facebook posts, Instagram pics, LinkedIn posts, and Twitter feed. This research helps us to dive into your world. We’re learning about what makes your organization or business unique and why should we should care about you? We’re also evaluating your messaging style, font and color usage, image and photography styles.

We’ll also review your competition and inspiration sites to evaluate where your brand fits within the existing market place – and identify where there’s a gap to strategically position you. We’ll absorb all of this information and revisit it after you’ve completed our website worksheet.

Home Page Design

The home page is the most important aspect of your website, so the process begins here. We’ll hop on a kick-off call and collaboratively work together to identify key content areas that need to be addressed out to accomplish your goals, otherwise known as content strategy. The overall art direction of the website will be explored: content presentation, photography style, fonts, colors, patterns, and texture. Treatment of interactive elements like navigation, buttons, and text links will also be addressed at this stage.

We’ll create one static design sample of the home page that will be shared on Basecamp. Your team will provide feedback and we’ll review it, making our recommendations when possible. We’ll incorporate your feedback into new iterations that will be shared on Basecamp again for discussion. We’ll continue this process until you’ve approved the home page design and ready to continue with the design of the subpages.

Subpage Design

Once the design of the home page has been approved, we’ll move onto the subpages. For the subpages, we’ll also provide one initial design sample and create iterations based on your review and feedback on Basecamp.

For these pages, we’ll address the content strategy in a collaborative format on Basecamp and/or conference calls, as needed. We’ll skip additional wireframes for this stage of the design process. However, we will utilize the same approval process of design, feedback, and revisions until we’re all set for the development process.

Flexible Revisions

We value the integrity and quality of our work so our revision process is flexible. We believe that design experimentation can yield unexpected solutions. Based on your feedback, some revisions will be minor, while others may be complex and require additional iterations. Keep in mind we’re on a schedule so we’ll let you know when it’s time to hunker down and move forward.

Prototype Review

Once all of the design concepts are approved by your team, we’ll convert them into the WordPress or Drupal framework. We’ll focus on developing out the home page first, followed by and subpages and general. We’ll share a link to a live prototype of your website as its being developed. Depending on where we are with the site, you may be provided with a user account to create content while we continue the remaining page conversations and overall site development.

Basecamp Project Management

To manage the workflow of your project, we use Basecamp. This will allow everyone to connect and communicate in one location, online. You’ll have transparency throughout the project’s lifespan to view and use:

  • To-do lists – team member assignments, and completion dates
  • Files area – reviewing, commenting, and approving designs
  • Discussion – topics and conversations
  • Internal documents – accounts, team bios, work schedules

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