Design magic to change the world

Collaboration is key

We believe in digging in and diving deep. We learn about your organization and audience needs to solve specific problems.

Website Redesign Process


Our entire creative process is built around you. From the moment you reach out to us, we’re already researching your website, Facebook posts, Instagram pics, LinkedIn posts, and Twitter feed. This research helps us learn about your WHY and purpose. We’re also evaluating your messaging style, font and color usage, image and photography styles.

We’ll also review your competition and inspiration sites to evaluate where your brand fits within the existing marketplace – and identify where there’s a gap to strategically position you. We’ll absorb all of this information and revisit it after you’ve completed our website worksheet.


The home page is the most important aspect of your website, so the process begins here. We’ll hop on a kick-off call and collaboratively work together to identify key content areas that need to be addressed out to accomplish your goals, otherwise known as content strategy. The overall art direction of the website will be explored: content presentation, photography style, fonts, colors, patterns, and texture. Treatment of interactive elements like navigation, buttons, and text links will also be addressed at this stage.

We’ll create one static design sample of the home page that will be shared on Basecamp. Your team will provide feedback and we’ll review it, making our recommendations when possible. We’ll incorporate your feedback into new iterations that will be shared on Basecamp again for discussion. We’ll continue this process until you’ve approved the home page design and ready to continue with the design of the subpages.


Once the design of the home page has been approved, we’ll move onto the subpages. For the subpages, we’ll also provide one initial design sample and create iterations based on your review and feedback on Basecamp.

For these pages, we’ll address the content strategy in a collaborative format on Basecamp and/or conference calls, as needed. We will utilize the same approval process of design, feedback, and revisions until we’re all set for the development process.

Communication tools we love to use

Our team uses Slack to discuss daily internal aspects about your project. We keep these conversations off Basecamp so your team can focus on their work as well. For sharing images and larger design assets between our teams, we use Dropbox. Need some free tools for your organization? We've it covered.


Prototype Review

Once all of the design concepts are approved by your team, we’ll convert them into the WordPress or Drupal framework. We’ll focus on developing out the home page first, followed the subpages. We’ll share a link to a live prototype of your website as its being developed. Depending on where we are with the site, you may be provided with a user account to create content while we continue the remaining page conversations and overall site development.

Basecamp Project Management

To manage the workflow of your project, we use Basecamp. This online tool allows everyone who's involved in the project to connect and communicate in one location. Everything is secure from public access and you'll have transparency throughout the project's lifespan.

Areas we typically manage during the project:

  • To-do lists: team member tasks and anticipated dates
  • Files area: reviewing and approving designs; Google docs
  • Discussion: Ongoing topics and conversations
  • Internal documents: accounts, team bios, work schedules

Web Design FAQ

How do I get started?

Start the conversation

The first step is to get to know each other so tell us about your current website challenges. I'll review your information and be in touch in 24 to 48 hours with a few more questions to see if we're a good fit.

Project Review

It's important to that you've taken time to identify SMART goals, allocate a budget, and have a reasonable timeline planned so my team can bring your project to success. In case we're not the ideal solution for your project, I'm happy to refer you to one of our trusted partners that may be able to help.

Meet & Greet Call

If everything looks good, I'll invite you to schedule a 30-minute video conference to get to know each other and learn more about your current challenges and needs. If I see a need, one or more of my partners will join us to answer any technical questions or concerns you may have during our discussion.

Please be sure that at least one decisions maker (like an executive director) from your team can join us for the call. Otherwise, I will recommend we reschedule the call so it fits everyone's schedule.


If you feel like we're the ideal partner for your project, we'll craft a proposal that's specific to your needs. We usually provide a proposal within one to two weeks from our initial meet and greet call.

Here's the format:

  • Overview of your current situation and website challenges
  • Goals and how we plan to meet them
  • Our CMS recommendation which is usually either WordPress or Drupal
  • Project scope of the core features we'll build into your new website
  • Tiered pricing so you can choose an investment package that best suits your budget and needs
  • An estimated timeline of how long it'll take to make your project a success
  • Web hosting recommendations in case you're looking to switch to a better provider
  • Terms and conditions of how you'll pay us for the project
  • Our process and how the magic happens
  • The strategized team we'll put together for your specific needs
  • Similar project case studies with success
  • Proof of happy clients that we've helped with their site redesigns
  • References in case you'd like connect with one of our clients
  • Next steps which is a follow-up call to review our proposal with you

Once it's ready, I'll invite your decision makers on a follow-up call to review our proposal in real-time together. I'll be available to answer any questions or concerns that you may have. We want to ensure you're set up for success and suitable for your board to review. 

Contract review and sign

If our proposal looks good, let us know which Package Option (A, B, or C) you’d to move forward with. We'll send you a contract for review where you can sign it digitally using Google Docs. Once we received your signed contract, we'll send an invoice for a deposit.


If you want to secure us for your project and schedule a kick-off call, we'll need payment within seven days of receipt. Otherwise, your project may be put on hold or rescheduled for kick-off at a later date. So it's important to make a prompt payment.


After we've received the deposit, we'll invite your team onto our project management tool, Basecamp. We'll use it for tracking conversations, to-dos, and overall delivery of the project.

Home page kick-off

Then we'll coordinate a kick-off call to collaborate on the Home page design for your new website. We'll review your worksheet answers and inspiration sites to determine art direction and content strategy that will achieve your goals.

How long does it take to redesign our website?

A custom website takes a minimum of four to five months to complete. We design and build the new site from scratch based on your goals and audience objectives defined in our website worksheet.

We usually spend two months on design and up to two months (based on complexity) to code and develop the website so it's easy for you to use. Websites that need more functionality take six months to eight months but it's well worth it when you have a website that fits and grows with your specific needs.

How do we pay for our website?

For websites, we require a 15% to 25% deposit of the total budget that’s been allocated for your project. Once we receive this payment along with your signed project agreement, we’ll coordinate a kick-off call on Basecamp with your team.

Invoices are emailed on the 1st of during the estimated duration of your project as a monthly retainer. Payments are due within 15 days of receipt.

You'll receive late payment reminders one, three, and five days later. We may add a 2% late fee so it's important to pay your invoices in a timely manner. We accept credit cards using Stripe and checks.

On smaller projects like graphic design or logo design, we require a 50% deposit to begin the work. Once everything is completed, we’ll email you an invoice for the remaining payment which will be due 15 days later.

What's special about WordPress for a website?

WordPress is open source content management software and currently powers over 32% of all websites on the Internet. The project is contributed to by tens of thousands of developers all over the world and continues to grow. WordPress allows us to develop flexible and customizable websites to modern standards and observes web development best practices. The community of web developers that use WordPress allows us to tap into this collective intelligence and bring that wealth of experience to your project.

Where should we host our WordPress website?

We recommend that your website be hosted with a reputable company that specializes in WordPress hosting. The two top industry leaders are WP Engine and Flywheel. They offer plans that include very strong security protocols with staging servers.

What happens after our website is launched?

After a website launch, we provide 15 days of free support. We’ll make sure the software and plugins are updated and will fix anything that isn’t working properly on your website that is considered a WordPress bug.

To continue receiving support for your website after this initial period ends, you’ll need to purchase one of our WordPress Care Plans. Our plans ensure your website is always online, secure, and updated for the best performance.

It's time to make it clear why your work matters
Copy link
Powered by Social Snap