Finding the Light
United States Lighthouse Society
The former U.S. Lighthouse Society lacked visual sophistication for their broad audience.
I created a new logo and fresh visual design that's a nod to early 1900s lighthouse culture. The content was reorganized and refreshed so it's easy for visitors to find. From children to seniors, they all can marvel at the rich history of photos and architectural drawings on the site.
Honoring the past
The new logo is based on the organization’s roots, which began in 1789 as the "United States Lighthouse Establishment". The United States Coast Guard also had ties to the organization so I combined both historical references to make an iconic and unexpected mark.