The brand messaging and art direction were disconnected from their action-oriented audiences.
I reorganized the content of Oregon Wild’s home page to inspire users to take action on important issues, discover new hikes & events, and make donations. For the art direction, I went with a warm color palette that’s paired with slightly rugged fonts to give the site a Pacific Northwest tone.
After the site redesign, website visitors are converting with increased membership, donations, and letters being written to state reps.
view the magic
To complement the website’s theme of waters, wildlife, and wilderness, I designed a set of icons with a strong sense of Northwest flavor.
Custom web design for their home page, blog, and detail pages which were converted into templates for Drupal
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© 2021 ILLUSIO
Crafted in Portland, OR