Protecting Oregon

Oregon Wild

Website transformation for Oregon Wild

The brand messaging and art direction were disconnected from their action-oriented audiences.

I reorganized the content of Oregon Wild’s home page to inspire users to take action on important issues, discover new hikes & events, and make donations. For the art direction, I went with a warm color palette that’s paired with slightly rugged fonts to give the site a Pacific Northwest tone.

After the site redesign, website visitors are converting with increased membership, donations, and letters being written to state reps.

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Color Palette

Web redesign colors for Oregon Wild Oregon Wild - custom icon design
Icon wilderness

To complement the website’s theme of waters, wildlife, and wilderness, I designed a set of icons with a strong sense of Northwest flavor.

Custom web design for their home page, blog, and detail pages which were converted into templates for Drupal

Nonprofit web design for Oregon Wild, Wilderness Non-profit web design for Oregon Wild, Blog Nonprofit web redesign for Oregon Wild, Wildlife

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Crafted in Portland, OR

 

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