Muddy River Design
Branding for a Mid Century home designer in Bend, OR
Logo refresh for a Mid-Century Marvel
Next time you’re in Bend, keep your eyes peeled for custom mid-century modern masterpieces by Muddy River Design. Their craftsman and prairie style inspired homes can be found throughout Northwest Crossing, Tetherow, North Rim, and Brasada Ranch.
Always good to plan
I designed Muddy River's Plan Book series which is a spiral-bound book with over 250 pages of exterior and interior house designs. I recommended a slightly unusual coffee book size so it stands out and makes you want to read it. There's lots of grit with punches of color, inspired by graffiti art.
Communicating to a broader audience
He wanted to make a bold entrance in a local builders magazine. I designed a full-page ad that's got the same grid and texture used on previous Plan Books so the branding is consistent, online and offline.