Branding for San Francisco Human Services Agency
Helping families in need
I partnered with the Human Services Agency of San Francisco and CivicActions to create branding for EatFresh. Part of the CalFresh (SNAP) federal government program – EatFresh provides free, low-cost recipes and food resources for families.
To maximize reach of the SNAP audience, I created targeted bus poster advertising, postcards, flyers, and the website design in multiple languages. Leah’s Pantry also provides workshops on how to make nutritional and affordable meals to benefit recipients.
Making it tasty
Supplemental icons are based on the target audience who frequently purchased low-cost items like lettuce, onion, bell peppers, and potatoes.