Our Creative Strategy is all about you. From the moment you reach out to us, we initiate a discovery process to learn all about your organization, audiences, and competitors.
We immerse ourselves in your organization’s marketing strategy by visiting your Facebook, Twitter, and Instagram feeds to explore the nooks and crannies of your existing website. We absorb information about your organization’s needs and objectives, and let that simmer with our design experience and industry knowledge to produce a website inspiration custom tailored to your goals. Our Redesign Process describes how we make this magic happen.
Basecamp Project Management
To manage the workflow of your project, we’ll be using an online tool called Basecamp. This will allow everyone to connect and communicate in one location. You’ll have transparency throughout the project’s lifespan to view and use:
- To-do lists – team member assignments, and completion dates
- Files area – reviewing, commenting, and approving designs
- Discussion – topics and conversations
- Internal documents – accounts, team bios, work schedules
The initial step of the redesign will focus on the home page as it is the most important aspect of a website. Our approach will be based on your answers to a project questionnaire and kick-off call. We’ll review your competition, inspiration examples, social media channels, Google analytics, and goals you’re envisioning for the new website. This will provide insight on how to position your organization within the existing marketplace.
Next, we’ll move onto content strategy and a wireframe for the home page. Once you’ve approved these items, we’ll create one static design sample of the home page. The overall art direction of the website will be explored: content presentation, photography style, fonts, colors, patterns, and texture. Treatment of interactive elements like navigation, buttons, and text links will also be addressed at this stage.
A design sample will be shared on Basecamp where you can provide feedback. We’ll review and incorporate your feedback into new iterations that will be shared on Basecamp for discussion. We’ll continue this process until you’ve approved the home page design and ready to continue with the design of the subpages.
Once the design of the home page has been approved, we’ll move onto the subpages. For the subpages, we’ll also provide one initial design sample and create iterations based on your review and feedback on Basecamp.
For these pages, we’ll address the content strategy in a collaborative format on Basecamp and/or conference calls, as needed. We’ll skip additional wireframes for this stage of the design process. However, we will utilize the same approval process of design, feedback, and revisions until we’re all set for the development process.
We value the integrity and quality of our work so our revision process is flexible. We believe that design experimentation can yield unexpected solutions.
Based on your feedback, some revisions will be minor, while others may be complex and require additional iterations. Keep in mind we’re on a schedule so we’ll let you know when it’s time to hunker down and move forward.
Once a set of design concepts are approved, our developer will convert them into WordPress as custom page templates. Each of the templates will feature fields for adding text and uploading imagery while you’re editing a page or post.
Under the Hood
We will integrate a dynamic SCSS responsive grid framework using Bourbon or Neat to ensure an amazing experience no matter what device is used to view the website. So whether a visitor is on a desktop, laptop, tablet, or phone – your website will look consistently great.
Under the hood, we’ll use a Twig/Timber templating engine for WordPress theme development. This will provide blazing fast page rendering and cutting edge code organization (excitement reserved for us dev nerds). Unless specified, we’ll build the new website on our own development server(s).
Reviewing the Site
Once the development site is in good shape, we’ll share the address on Basecamp so you view it in-progress. Depending on where we are with the site, you may be provided with a user account to create content while we continue the remaining page conversations and overall site development.