Good people who give a damn

We’re proud to create for clients doing their part for our planet and its people. We dedicate our time, energy, and expertise to strengthening our community, and love creating tools to help our clients do the same.

See How We Give Back

Chuck Spidell

Graphic Design, Web Design & Project Management

Chuck is the founder of ILLUSIO and has been a digital crafter for over 18 years. His nonprofit roots began in 1999 while volunteering for Sierra Club. Designing websites is Chuck’s mastery but he equally loves graphic design and print projects. Chuck’s big on transforming complex information into design solutions that are purposeful and simple.

Laura Spidell

Business Marketing & Operations

From business operations to marketing, Laura helps keep ILLUSIO running smoothly. She anchors our team with marketing, copywriting, WordPress production, RFP reviews, and proposals. Laura’s deep roots in Urban and Regional planning and community organizing, make sure we’re constantly giving back – and making mighty work for our clients.

Lars Faye

WordPress Web Development

A dedicated life long techie and digital virtuoso, Lars has been working with computers before Apple became a household brand. From hardware, software, networking, to hosting – Lars delivers over eight years of solid skills. He’s a master at building responsive WordPress websites that deliver on the front and back-end.

Allison Levine

WordPress Web Development

Allison has been building custom WordPress sites for nonprofits, small businesses, and startups for over five years. She’s laser-focused on creating better user experiences to people everywhere. And she’s got some serious coding chops: building WordPress plugins and pushing unexpected ideas into development.

Todd Rutherford

Content Strategy & UX Design

Todd has been designing interactive applications and websites for nonprofits and other industries for over 15 years. His skillset is a strong brew of UX and visual design from diverse clients in automotive, gaming, and social media. Todd’s a magical crafter of rich user-focused designs, strategic content, and digital solutions that are purposeful and elegant.

Tom Wheeler

Drupal Web Development

With over 15 years web of development skills, Tom is one talented Drupal and custom PHP expert. Industries tackled: nonprofit, social collaboration, online magazines, retail, and education. Tom was also a professor at the Art Institute of Portland, teaching college-level courses in website development for 10 years.

Great Clients

Ask a question, we promise not to bite.

Our pricing is based on the custom page design needs and functionality requirements for your new website. Example integrations could include WooCommerce, Classy, Salesforce for Nonprofits, Pardot, Event Calendar Pro, etc. A basic website might have two to five custom designs, basic functionality, and limited integrations, and range between $10K to $25K. A complex website might have eight to 10 designs, complicated functionality, and extra integrations, starting at $50K. Websites will fall between these ranges based on the individual needs.  We start with a consultation call to learn about your business or organization, and will provide a free quote tailored to your specific needs.

A basic, custom WordPress website takes a minimum of thee months to design, develop, quality assurance test, and live launch. More complex websites with medium functionality and third-party API integrations are three to five months. Larger very complex sites with extra functionality and third-party API integrations are usually five to eight months, or longer.

Feel free to contact us if you have a specific question. We’re always happy to provide a free estimate or hop on a call to discuss your needs.

Yes, we work with businesses and nonprofits of all types and sizes so we’re flexible. If your company (or organization) is not in the market for a full redesign and needs to make smaller content changes, we can help.

For this type of service, we usually charge an hourly rate for items that need to be completed. We’ll require a 50% deposit to start the work and once everything is completed, we’ll send you an invoice for the remaining payment. Need something updated? Give us a shout about your project.

Our Creative Strategy is all about you. From the moment you reach out to us, we initiate a discovery process to learn all about your organization, audiences, and competitors.

We immerse ourselves in your organization’s marketing strategy by visiting your Facebook, Twitter, and Instagram feeds to explore the nooks and crannies of your existing website. We absorb information about your organization’s needs and objectives, and let that simmer with our design experience and industry knowledge to produce a website inspiration custom tailored to your goals. Our Redesign Process describes how we make this magic happen.

Redesign Process

Basecamp Project Management

To manage the workflow of your project, we’ll be using an online tool called Basecamp. This will allow everyone to connect and communicate in one location. You’ll have transparency throughout the project’s lifespan to view and use:

  • To-do lists – team member assignments, and completion dates
  • Files area – reviewing, commenting, and approving designs
  • Discussion – topics and conversations
  • Internal documents – accounts, team bios, work schedules

Home page

The initial step of the redesign will focus on the home page as it is the most important aspect of a website. Our approach will be based on your answers to a project questionnaire and kick-off call. We’ll review your competition, inspiration examples, social media channels, Google analytics, and goals you’re envisioning for the new website. This will provide insight on how to position your organization within the existing marketplace.

Next, we’ll move onto content strategy and a wireframe for the home page. Once you’ve approved these items, we’ll create one static design sample of the home page. The overall art direction of the website will be explored: content presentation, photography style, fonts, colors, patterns, and texture. Treatment of interactive elements like navigation, buttons, and text links will also be addressed at this stage.

A design sample will be shared on Basecamp where you can provide feedback. We’ll review and incorporate your feedback into new iterations that will be shared on Basecamp for discussion. We’ll continue this process until you’ve approved the home page design and ready to continue with the design of the subpages.


Once the design of the home page has been approved, we’ll move onto the subpages. For the subpages, we’ll also provide one initial design sample and create iterations based on your review and feedback on Basecamp.

For these pages, we’ll address the content strategy in a collaborative format on Basecamp and/or conference calls, as needed. We’ll skip additional wireframes for this stage of the design process. However, we will utilize the same approval process of design, feedback, and revisions until we’re all set for the development process.

Flexible Revisions

We value the integrity and quality of our work so our revision process is flexible. We believe that design experimentation can yield unexpected solutions.

Based on your feedback, some revisions will be minor, while others may be complex and require additional iterations. Keep in mind we’re on a schedule so we’ll let you know when it’s time to hunker down and move forward.

WordPress Conversion

Once a set of design concepts are approved, our developer will convert them into WordPress as custom page templates.  Each of the templates will feature fields for adding text and uploading imagery while you’re editing a page or post.

Under the Hood

We will integrate a dynamic SCSS responsive grid framework using Bourbon or Neat to ensure an amazing experience no matter what device is used to view the website. So whether a visitor is on a desktop, laptop, tablet, or phone – your website will look consistently great.

Under the hood, we’ll use a Twig/Timber templating engine for WordPress theme development. This will provide blazing fast page rendering and cutting edge code organization (excitement reserved for us dev nerds). Unless specified, we’ll build the new website on our own development server(s).

Reviewing the Site

Once the development site is in good shape, we’ll share the address on Basecamp so you view it in-progress. Depending on where we are with the site, you may be provided with a user account to create content while we continue the remaining page conversations and overall site development.

We accept company check, credit card, and PayPal. On smaller projects, we’ll require a 50% deposit to begin the work. Once everything is completed, we’ll email an invoice for the remaining payment which is due on receipt.

On larger long-term projects, a 15% to 25% deposit of the budget is required to kick-off a project. Invoices are emailed on the 1st of each month throughout the lifespan of the project. Payment is due within 30 days of receipt.

Our core team has over 18 years of expert skills at web design and graphic design. Our extended team of web developers and other creatives have a combined experience of over 75 years in the industry.

We’re inspired by music, fonts, a good sci-fi movie, antiques, video games, a tasty mojito, long hikes, long rides, and a good sunset. Chuck is a longboarder so the skate, snow, bmx, and surfing world is a big source of inspiration not only in design but in life. His design and art heroes influence his creative energy: George Perrou, Banksy, Alberto Cerritenos, Saul Bass, Chip Kidd, Joan Miro, Charley Harper, Coen Brothers, M.C. Escher, Tex Avery, John Kricfalusi, Pushead, and Ralph Steadman.

No, we do not outsource any development or design needs. We’re big on working with local creatives in Oregon and Washington – however, we do work with various partners throughout the United States. Fill out our partner inquiry form if you’d like to connect.

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